Location: Bologne, Italy Date: 20-22/03/2025 Area: 32 m² Height: 3,5 m About project: BYS is a globally recognized cosmetics brand known for its playful and trendy approach to beauty. The collaboration between BYS and DVG Studio resulted in a vibrant, high-energy exhibition space. The stand’s design features a bold palette of purple, pink, and turquoise, creating a youthful atmosphere. A standout element is the series of circular backlit graphics featuring diverse beauty looks, which are integrated into a modern, open-frame structure.