Location: Bologne, Italy Date: 21-24/03/2025 Area: 32 m² Height: 3,5 m About project: BYS creates a captivating and ultra-feminine brand universe within the beauty industry, showcased through an opulent and high-contrast exhibition space. The design utilizes a lush palette of blush pinks and floral backdrops to emphasize the brand’s focus on high-fashion aesthetics and expressive self-care. Elegant rose gold arches and integrated, glowing shelving units transform the booth into a premium retail experience, while large-format lifestyle graphics and cascading floral accents create a warm, immersive environment that effectively communicates luxury and trend-setting vitality.
